IT ALL BEGINS WITH AN IDEA

Transforming Concepts into Impactful Designs

La Mer with focal fish tank, consulting table with skincare products and promotional display materials in a retail store. Haitang Bay, China.
Luxury retail store interior displaying La Mer ingredient story along with Crème de La Mer tester focus unit. Gifting window anchors the front of the store. Haitang Bay, China.
Luxury skincare store interior with open sell shelves displaying category of products, focus bay highlights Best-Sellers and Skincolor de La Mer. Haitang Bay, China.
Foundation focus display with illuminated makeup mirror. Haitang Bay, China.
La Mer Duty-Free downtown store interior with skincare products and displays. Seoul, Korea.
Luxury cosmetic store interior with La Mer branding, featuring focus bays highlighting key categories and franchises. Seoul, Korea.
Front view of an Aveda store with green signage, showcasing luxury hair products on open sell shelves with information graphics, large digital display with video loops advertising latest launches, and promotional category tester units. Haitang Bay, C
Interior of a modern hair care store with shelves displaying hair care products, informational graphics, and natural plant decoration. Haitang Bay, China.
Consultation stations invite consumers for a moment to experience the world of Aveda. Haitang Bay, China.
Bringing in nature with the use of wood fixtures, soft curved shapes and natural greenery color cues. Haitang Bay, China.
Aveda hair experts share their favorite products. Haitang Bay, China.
Aveda’s first Travel Retail hair salon within a store. Consumers can take a moment to indulge and experience the products with a hair service. Haitang Bay, China.
Aveda retail store interior with open-sell shelves containing haircare items.
Aveda store display with hair care products
Clarins skincare display with eye serum and moisturizer products promoting a 30-second stay-young strategy.
Clarins Double Serum display in a store, showcasing anti-aging skincare product with promotional materials and ingredient images.
Clarins foundation display with various skin tone shades, using sample size tester bottle for cost savings.
Clarins lip balm crayon display unit, featuring various colors of lip balms on a corrugated stand.
Clarins "Gift with Purpose" display featuring skincare products and a pouch, promoting a meal donation campaign.
Full tester unit display of Lancôme lip glosses.
Lancôme lipstick display with various shades of Juicy Wear Duo lipsticks and tubes on a clear stand.
Lancome Le Rouge Absolu lipstick display with various shades.
Lancôme cosmetics display featuring seasonal makeup products such as lipsticks, eyeshadows, and nail items to create the model’s look.
Technical tester unit diagram of various product components with measurements.
Various concept display designs for Pretty Cheeky blush paper products by Lancôme.
Technical drawing of a rotating eyeshadow display tester unit for Lancôme, featuring two circular platforms with placeholders for tester products, dimensions, and design specifications.
Lancome lipstick tower tester display unit with various lipstick franchises.
Foundation tester color palette with multiple skin tone shades and a brush.
Maybelline Colossal Mascara display in a drugstore highlighting volumizing features.
Aveda store displays various hair care products and gift sets in a travel retail downtown shopping mall.
Target retail store shelf displaying various mascaras and eye makeup products. Signs promoting different eye looks with images and pricing details.
Mixed media of vacuum forming and corrugated. Maybelline New York makeup display featuring lip gloss in multiple shades.
Utilizing the permanent wall unit parts to create a smaller shelf unit at Target.
Permanent wall display of Maybelline lip gloss and lip color products in a store with various shades and promotional signs.
Cosmetics aisle with Maybelline products display, including mascaras and lip colors, in a retail store.
Display of Garnier Skin Renew products including anti-puff eye rollers and face massage rollers in green packaging, with promotional graphics.
Display of Garnier Ultra-Lift Pro skincare products, featuring deep wrinkle creams and treatments with advertising highlighting benefits like plumping and firming skin.
Display of Garnier Fructis Body Boost hair products, including shampoos, conditioners, volumizing gel, and root booster spray, with promotional text for body and volume enhancement.
Retail store display of various Maybelline mascaras and eye products, including Colossal, Stiletto, and XXL Pro, with promotional signs and pricing.
Garnier Fructis Triple Nutrition display with various hair care products including shampoo and conditioner, promoting fortifying and nourishing properties with avocado, olive, and shea oils.
Retail display in a store featuring Garnier skincare products, including an oversized anti-puff eye roller factice.
Retail display of Garnier Skin Renew products, including a facial massager and eye roller, in a store aisle endcap.
Store display with skincare products on a 4-way aisle fixture.
Display of Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller promoting dark circles and puffy eyes reduction, with oversized eye roller product factice.
Garnier corrugated display for skincare wipes created to be placed near the cashier checkouts for added visibility.
Casio sports watch display showcasing various models in a transparent locking case with product details and pricing.
Incase jewelry display elements for G-Shock watches and logo branding sign.
Display of Casio watches with voice recording and playback features.

I’m a retail design leader creating impactful brand experiences—
from concept to installation. My work blends strategy, creativity,
and storytelling to deliver spaces that inspire connection.

Outside of design, I’m part of a certified therapy dog team,
visiting libraries, hospitals, and workplaces to share comfort and connection.

Whether in retail or in life, the best experiences are built on
energy, engagement, and the joy you bring to others.

Designing retail experiences
that inspire, connect, and spark joy

･ Retailer POS ･ Planograms ･ Open-Sell Projects ･ POP ･ Retail Activation Planning ･ Display Development ･ Let’s Chat ･ In-Store Execution ･ Store Design ･ Visual Merchandising ･ Global Launches ･ Artwork Layouts ･ Production Management ･ Cross-Functional Collaboration ･ Luxury Goods ･ VM Guidelines ･ Brand Marketing ･ Customer-Centric Design solutions ･ Omni-Channel Merchandising Strategy ･ Retail Experience Optimization ･

･ Retailer POS ･ Planograms ･ Open-Sell Projects ･ POP ･ Retail Activation Planning ･ Display Development ･ Let’s Chat ･ In-Store Execution ･ Store Design ･ Visual Merchandising ･ Global Launches ･ Artwork Layouts ･ Production Management ･ Cross-Functional Collaboration ･ Luxury Goods ･ VM Guidelines ･ Brand Marketing ･ Customer-Centric Design solutions ･ Omni-Channel Merchandising Strategy ･ Retail Experience Optimization ･

Cosmetics aisle with Maybelline mascaras and lip products display.
Clarins foundation display with various shades and promotional poster featuring three women.

Let’s work together

Technical drawing of a rotating eyeshadow display tester unit for Lancôme, featuring two circular platforms with placeholders for tester products, dimensions, and design specifications.